Chevrolet SEMA Lineup is Performance-Inspired

The Specialty Equipment Market Association (SEMA) show in Las Vegas is one of the most interesting car shows of the year. While you won’t see many new models debut, you will see some amazing customizations.

This year, the Chevrolet SEMA lineup is performance-inspired and features customized versions of the SS Sport, Sonic, Impala, and Cruze.

“Chevrolet’s 2015 passenger car lineup is one of the strongest and most competitive in the industry, offering customers a wide range of great-looking, great-driving and well-connected choices,” said Paul Edwards, vice president, Chevrolet Marketing, in a statement. “They’re personal cars, too, and these concepts suggest possibilities of how to amplify Chevrolet’s heritage of performance and fun-to-drive spirit to make them even more personal.”

The custom cars on display will show many accessories that are currently available from Chevrolet dealers and a few that are being considered for production.

While the small Chevrolet Cruze may seem like an unlikely candidate for a performance car, just check out what Chevrolet engineers can do. For SEMA, engineers gave the Cruze the RS Plus treatment. With this available package, it adds rocker molding, a rear spoiler, unique fascias, and flog lamps. Inside, a sporty instrument cluster adds chrome accent rings and opaque cluster bezels with ice blue backlighting.

The custom package on display at the show will include a unique Wildfire Metallic paint job, unique lower body molding, and a custom rear spoiler.

What is your favorite performance-inspired custom Chevrolet at the SEMA show?

KBB.com Names Sonic on 10 Best Back-to-School Cars

For the Chevrolet Sonic, it appears that the third time is a charm, just like the first and the second. Chevrolet recently announced that this subcompact car was listed on Kelley Blue Book’s 10 Best Back-to-School Cars List for the third time in a row, showing that, while it might be the only subcompact in the market made in America, it’s definitely the best.

“Chevrolet prides itself on offering something for everyone, no matter which road of life they are on,” said Steve Majoros, director of Chevrolet Car Marketing. “The Sonic is perfect for students, offering easy-to-use technology and connectivity as well as safety, versatility, and economy in a stylish package.”

The Sonic combines both a stylish design and a spunky performance to create one of the most appealing back-to-school cars in the industry. Add the subcompact’s great 40 mpg highway fuel efficiency and the Sonic can’t be stopped. This cute little car also offers a lot in the way of safety with ten airbags and an available advanced safety package that includes forward collision alert, lane departure warning, and a rear vision camera. For 2015, this subcompact even comes standard with OnStar 4G LTE and a built-in WiFi hotspot, making it easy for drivers and passengers alike to stay connected.

The 2015 Sonic is available in dealerships now, so stop in to Dale Earnhardt Chevrolet to give this tiny car a test drive!

Chevy Sonic Becomes Guinness World Record Holder

Rob Dyrdek, or should we say Bor Kedryd, a television star, stunt performer, and former professional skateboarder, is always busy finding amazing things. Every now and again, he’s finding amazing things to do with and in a Chevrolet Sonic. Dyrdek, while driving a Sonic, set the Guinness World Record for Farthest Reverse Ramp Jump by a Car (hence the name reversal). Dyrdek and the Sonic leapt a total of 89 feet and 3¼ inches before perching smoothly on the landing ramp in front of a crowd at Six Flags Magic Mountain.

The record-setting jump will be shown on MTV’s “Rob Dyrdek’s Fantasy Factory,” which airs on Thursday nights. Dyrdek and the showrunners decided to break a world record for the show’s finale, so they went to the Sonic for help.

“The Sonic is a great car for firsts,” said Dyrdek. “I have always been a Chevy guy, so when we decided we wanted to set a Guinness World Record for the finale of “Fantasy Factory,” using the Sonic again just made sense.”

While we can’t let you jump one, we can certainly let you buy one from us at http://www.earnhardtchevy.com/Dale Earnhardt Chevrolet. What you do after you’ve purchased your Chevy Sonic is up to you.

Chevy Adds Sonic RS and Dusk to Subcompact Lineup

Chevrolet is making the effort to expand the offerings of its Sonic lineup with the addition of two new vehicles: the performance-inspired RS and the stylish Dusk. These two new trim levels expand the subcompact lineup for Chevy, while attracting young buyers who are looking for more expressive yet affordable options.

The Sonic RS sedan was engineered for those drivers who spend more time driving in a city environment. With a Ecotec 1.4-liter turbo engine, that can deliver up to 138 horsepower and 148 pound-feet of torque while pushing up to 27/34 city/highway mpg ratings, there’s a lot of power in this small car. It has dramatic exterior visual cues, such as vertical intakes at the edges of a low front fascia that boosts the RS’s road-hugging stance and rather aggressive looks.

If you’re looking for a more refined and sophisticated subcompact car, then the Sonic Dusk is for you. It comes exclusively in Ashen Grey Metallic that has a distinctive matte appearance on the upper and lower grills, door handle inserts, and rear license plate trim. In spite of a low price, it manages to feel a lot more luxurious in large part due to the stainless steel window moldings, Jet Black leather-trimmed seats with suede microfiber accents, and Mojave tan inserts.

Both the Sonic RS and Sonic Dusk will go on sale at Dale Earnhardt Chevrolet in spring 2014.