Chevrolet and Launch Ride & Seek Campaign

Ride & Seek Campaign

Driving Safe This Fall

Safety Matters Most

Wearing a seatbelt is common sense for many drivers, but the teenage demographic often seems to have missed the memo. Despite warning signs and reminders all over the road, young drivers have a tendency to forego wearing a seatbelt. That’s prompted Chevrolet to partner up with to launch the Ride & Seek campaign.

Promoting Seatbelt Usage

Designed to promote seatbelt usage among teenagers, the Ride & Seek campaign features a text message-based experience that allows teens to print a campaign poster and share it via text. Doing so will net teenagers a chance to win a $5,000 scholarship.

Engineered For Safety

“We are pleased to work with an organization like to help spread the message about the importance of seat belt use,” said Tricia Morrow, Chevrolet’s safety engineer. The campaign initially launched a series of videos and includes many internet celebrities. The first video, titled “Amanda Steele Plays the Guessing Game,” features none other than Amanda Steel, star of a fashion-related YouTube channel. Steele also has a role in Guidance, a Hulu show.

Ride & Seek Campaign

The Ride & Seek campaign has a final goal of getting more teenage drivers to make use of their seatbelts. A vital safety feature that comes standard in every vehicle, seatbelts are the most basic first line of passenger protection in a collision.

We here at Dale Earnhardt Chevrolet in Newton, NC hope to see seatbelt usage rise among teenage drivers.

Car Seat Safety Tips

Car Seat Safety TipsKnowing how to properly place and secure a car seat is vital to the safety of your child. Here are some car seat safety tips to help you and your family feel more secure.

First, while you’ll eventually have to turn the car seat around when your child’s legs grow too long, a rear-facing position is the safest way to secure a car seat, so keep it that way for as long as possible. Check the label and make sure the seat is appropriate for your child’s height and weight, and make sure the expiration date hasn’t passed. Car seats are only good for around six years!

Whether rear- or front-facing, a car seat needs to be tightly and accurately buckled in. Many car seats have click-in bases now, which simplifies the process. But if you don’t have one of these, you should follow the instructions that come with your car seat closely and practice until you can secure the seat quickly and efficiently.  You will often be in a hurry to get in your car and go, and you still need to buckle your baby in tight!

When in doubt, refer to the instructions that came with your car seat to ensure that it is properly installed!

Chevrolet Safety Technology Protects You Out on the Roads

Automakers have been finding all kinds of new ways to implement technology in their vehicles—from exciting new internet connectivity to upgraded infotainment systems and much more. However, there is a less sexy but even more important side to technology—safety. Fortunately, Chevrolet has risen to the challenge, delivering tons of great safety technology on their 2015 year models.

For example, most 2015 models come with a rearview camera, which provides you a clearer and wider view of the world behind you as well as helping you park and much more. “The majority of shoppers agree that the most important technology feature in their cars is a rearview camera,” said Michelle Krebs, senior analyst. “Not only do they want this feature, they expect it to be a standard feature in new or used vehicles on dealer lots.”

Since, like we said, almost every Chevy vehicle now offers this technology, the Bowtie brand is obviously the best option for customers looking to stay safe on the roads. The rearview camera isn’t the only exciting new Chevrolet safety technology, though. Vehicles also feature rear cross traffic alert, a special Safety Alert Seat, and much more. Come see us at Dale Earnhardt Chevrolet to learn more.

Automakers Seek To Protect Consumer In Automobile Data Disclosure Agreement

As we spend more our lives connected to the interwebs, our privacy becomes increasingly vulnerable. And one place in particular that’s gotten hotter over the years in terms of connectivity is the car. Automotive News calls them “smartphones on wheels.” To ensure protection, a group of automakers, including General Motors, have made a big move to protect the privacy of automobile consumers.

What it boils down to is transparency. Principles drawn up by the Alliance of Automobile Manufacturers and the Association of Global Automakers would require automakers to “disclose to consumers the types of data they collect and how that data is to be used or shared.”

And no, these policies will not be buried in fine print somewhere. Consumers will be able to review the specifics of these protection policies in “owner’s manuals, on displays inside vehicles or on internet-based registration portals managed by the companies.” Automobile data disclosure adds a whole new dimension to car-buying. We here at Dale Earnhardt Chevrolet are proud that GM has moved on their own to protect their customers.

Chevrolet Collision Avoidance Technology Keep Drivers Safe

Car crashes can happen to anyone, no matter how defensive of a driver you are. To help reduce the likelihood of Chevrolet drivers getting into car accidents, the American carmaker has introduced several key safety features in the 2015 models that are sure to protect both drivers and passengers while they’re cruising around town.

Through a combination of cameras, radar, and ultrasonic sensor systems, Chevrolet has created a myriad of collision avoidance technologies to help drivers avoid rear-end collisions and blind spot accidents. Some of these technologies include a Rear Vision Camera, Side Blind Zone Alert, Forward Collision Alert, and Rear Cross Traffic Alert.

“The best kind of safety protection we can offer are customer-focused features that help drivers avoid the crash altogether, and which are kept turned on for every trip,” said Raymond J. Kiefer, General Motors Active Safety Technical Fellow.

Chevrolet has even taken safety for those who are hearing-impaired, creating the Safety Alert Seat, which warns drivers with seat vibrations, rather than beeping alerts. This seat is available specifically in the Silverado, Tahoe, and Suburban.

For more information about the 2015 lineup’s safety technologies, contact Dale Earnhardt Chevy today! Names Sonic on 10 Best Back-to-School Cars

For the Chevrolet Sonic, it appears that the third time is a charm, just like the first and the second. Chevrolet recently announced that this subcompact car was listed on Kelley Blue Book’s 10 Best Back-to-School Cars List for the third time in a row, showing that, while it might be the only subcompact in the market made in America, it’s definitely the best.

“Chevrolet prides itself on offering something for everyone, no matter which road of life they are on,” said Steve Majoros, director of Chevrolet Car Marketing. “The Sonic is perfect for students, offering easy-to-use technology and connectivity as well as safety, versatility, and economy in a stylish package.”

The Sonic combines both a stylish design and a spunky performance to create one of the most appealing back-to-school cars in the industry. Add the subcompact’s great 40 mpg highway fuel efficiency and the Sonic can’t be stopped. This cute little car also offers a lot in the way of safety with ten airbags and an available advanced safety package that includes forward collision alert, lane departure warning, and a rear vision camera. For 2015, this subcompact even comes standard with OnStar 4G LTE and a built-in WiFi hotspot, making it easy for drivers and passengers alike to stay connected.

The 2015 Sonic is available in dealerships now, so stop in to Dale Earnhardt Chevrolet to give this tiny car a test drive!

2014 Chevrolet Malibu – a Top Safety Pick+ Rated Vehicle

The Chevrolet Malibu, in its 2014 edition, has another award to add to the trophy shelf. The Insurance Institute for Highway Safety (IIHS) named the Malibu a Top Safety Pick+, making it officially one of the safest cars on the road, both in its own class and in general. To receive the award, the Malibu had to earn “Good” ratings in at least four of five crash tests, as well as offer a frontal crash protection system approved by the IIHS.

2014 Chevrolet MalibuThe Malibu surpassed those strict requirements by earning “Good” ratings, the highest rating given by the IIHS, across the board. “We are very pleased that the IIHS has recognized the safety of the Malibu with this prestigious rating,” Gay Kent, the general director of GM Vehicle Safety and Crashworthiness, said. “Customer safety is our guiding compass; this serves as a testament to that.”

That compass also led the Malibu’s designers to add the optional Advanced Safety Package to the 2014 sedan, which uses cameras to search the area in front of your vehicle and immediately report any possible problems back to the driver. Come test drive the Malibu—and see the Safety Package in action—at Dale Earnhardt Chevrolet today!

Chevy’s Tough and Tested Vehicles Make Potholes a Breeze

Only the smoothest, most recently paved highways are pothole free (sometimes), so chances are that you get to experience the most annoying—and potential dangerous—roadway hazards, potholes. If you’re wise enough to be driving a Chevy, you’re automatically better protected against potholes than all the other drivers sharing the road with you. That’s because Chevy carefully and thoroughly tests their vehicles on a variety of road surfaces at the General Motors Milford Proving Ground. These roads intentionally include a plethora of potholes of all shapes and sizes, which allows Chevy to test the mettle of their vehicles’ suspension systems.

“We have a wide variety of road surfaces that simulate real-world road conditions around the globe,” said Frank Barhorst, supervisor of the Product Usage Measurements and Applications group at the Milford Proving Ground. “The range of test road surfaces goes from good to bad, so that we can find the most balanced condition for each vehicle we develop – and believe me, we’ve created some of the worst potholes you’ve ever seen.”

Chevrolet runs all of their vehicles through these tests, from sedans like the Malibu up to full-size pickups like the impressive and capable Silverado. So, if you’re not yet lucky enough to drive a Chevy, come down to Dale Earnhardt Chevrolet and find the right vehicle for you. But watch out for potholes!

Chevrolet is Bringing on the Safety

One of the biggest requirements of any family car is that be safe. Chevy owners can rest easy because the 2013 models are accumulating more than their fair share of 5-star safety ratings. As a matter of fact, the Chevrolet has seven different vehicles that have earned 5-star safety ratings from the National Highway Traffic Safety Administration (NHTSA)—more than any other manufacturer.

The safety ratings have been fairly dispersed over the various models available in the Chevy line-up, from the small Sonic to the workhorse Silverado 1500 Crew Cab. Other models receiving top marks include the Cruze, Volt, Impala, Traverse, and the Camaro Coupe. So no matter who is driving your family’s Chevrolet, everyone is safe.

“We design safety and crashworthiness into our vehicles very early in development,” said Gay Kent, GM’s general director of Vehicle Safety and Crashworthiness, in a press release on the Chevy 5-star safety ratings. “We are committed to offering advanced safety technologies on a broad range of models, not just on the most expensive vehicles. All of our vehicles are designed to provide continuous protection for customers before, during and after a crash.”

See our dealership today for a chance to experience the safety first-hand. Besides, even if you already own one, there’s no rule that says you can’t own two.