In a modern world that relies increasingly on smartphone apps and social media to streamline our daily routine, auto makers sometimes need to take a leap into the realm of technology in order to stay one step ahead of the competition. That’s why General Motors is partnering up with the Lyft ridesharing app in order to draw attention to the upcoming all-electric 2017 Chevrolet Bolt. The Bolt will be available to Lyft drivers through the app’s new Express Drive program.
There are benefits to this for both drivers and passengers. Express Drive allows Lyft drivers to rent a vehicle for free or for a significantly reduced cost to use while they’re on the job, reducing the amount of gas they use in the process. Driver and rider alike will get exposed to Chevy’s new Bolt, which is essentially free advertising for GM. Plus, the 2017 Bolt will serve as an environmentally-friendly option for Lyft drivers who want to reduce emissions while they’re on the road.
The presence of the Chevy Bolt as a rental option in the Express Drive program is only the first step in the auto maker’s long-term vision for the partnership. Ideally, the eventual goal is for General Motors to develop a network of autonomous vehicles that will be able to shuttle Lyft customers without a driver. However, as self-driving tech is still in development, that aspiration is still a few years out of sight.
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