2018 Centennial Editions Celebrate 100 Years of Chevrolet Trucks

100 Years of Chevrolet Trucks

100 Years Of Greatness

Today, Chevrolet is one of the world’s foremost producers of high-feature trucks that drivers depend on for everything from work to play and everything in between. Such success doesn’t happen overnight, though. In fact, 2018 marks 100 years of Chevrolet trucks. Here at Dale Earnhardt Chevrolet, we want to celebrate by taking a look at some highlights from a century of Chevy trucks.

Game-changing origins

The first purpose-built Chevrolet truck was first available 100 years ago, in 1918. The Chevrolet One-Ton was a budget-conscious, flexible truck platform available as a cowl and chassis or an express body with an option eight-post curtain top. The One-Ton was available for just over $1,000 and delivered 36 horsepower. Perhaps this doesn’t sound like much, but this was just the first in a line of now legendary Chevrolet trucks.

Legendary Legacy

By the 1960’s, Chevrolet trucks came in a variety of models and had huge appeal to drivers of all sorts. The 1967 C/K10 Series is a particular stand-out and signaled a shift in style that foreshadowed the signature look of modern classics like the Silverado. The C/K10 Series was affordable but boasted considerably more torque and power than early models like the original One-Ton.

Leading the way in performance and innovation

The 2018 Chevrolet Centennial Edition Silverado and Centennial Edition Colorado represent 100 years of automotive innovation, and one minute behind the wheel makes it obvious how much has gone into these impressive pickups.

Whether you need a powerful truck for the work site or a versatile weekend warrior, there has never been a better time to get a Chevrolet Truck than now, and you can find plenty of pickups here at Dale Earnhardt Chevrolet in Newton, NC. We would love to help you find the perfect truck for you today!

Chevrolet Wins 2016 Car and Truck of the Year Awards from Motor Trend

truck of the year

Driving Off Into the Sunset

Of course, you are the only critic that really matters when it comes to your car, but knowing that other people love it too, can be extra rewarding. Recently, Motor Trend gave Chevrolet both the 2016 Car of the Year award and the 2016 Truck of the Year award, with the recipients being the all-new Chevrolet Camaro and the Chevrolet Colorado equipped with the new turbo-diesel engine.

This is the second year in a row the Colorado has earned this coveted prize. Now, with the available diesel engine, the Colorado is the most fuel-efficient pickup in the United States with an EPA-estimated 31 mpg on the highway for two-wheel drive models. It also boasts the highest trailering capacity in its segment—up to 7,700 pounds when properly equipped.

As for the Camaro, Motor Trend editors were impressed with its light weight, which lends to its “world-class sports car performance and dynamics.”

With the all-new sixth-generation Camaro, buyers have six powertrain combinations to choose from, including the standard 2.0-liter Turbo, an all-new 3.6-liter V6, and a 455-horsepower 6.2-liter V8. Each can be had with either a six-speed manual or an eight-speed automatic transmission.

If you’re looking for a new sports car or truck, stop by Dale Earnhardt Chevrolet today and take a look at either of these two award-winning options.

GM Wont Stop Producing GM Diesel Engines Because of VW

GM Diesel Engines

Getting Work Done Efficiently

General Motors Executive Vice President Mark Reuss has gone on record stating that he wouldn’t let the Volkswagen diesel emissions scandal get in the way of the company’s plan for a new line of efficient-yet-powerful GM diesel engines.

“No way,” he said in response to a question about cancelling the upcoming diesel-powered Chevrolet Cruze. “The Cruze Diesel is too good not to do it.”

Though Volkswagen was the only automaker found to have been cheating in diesel emissions tests, it did bring to light the need for more stringent testing methods. This has put some automakers on the back foot, but GM and Chevrolet are taking it in stride. The 2016 Chevrolet Cruze Diesel, along with other diesel-powered models, is still a go with no foreseeable delays.

The 2016 Chevrolet Colorado Duramax, which is slated for launch next year at Dale Earnhardt Chevrolet in Newton, NC, will be among the first to face the EPA’s new testing methodology, even for diesel trucks—but again, the automaker isn’t fazed.

2015 Chevy Colorado Offers Box Delete Option

Growing up, did your mom ever tell you that you were throwing away money when she bought a long sleeve t-shirt only to watch you cut off the sleeves and slice and dice the shirt into the shape you wanted it to take? Chevrolet recognizes that Mom has a point, so the automaker offers the box delete option for the all-new Colorado. You only pay for the part of the truck that you want to use and delete the rest.

2015 Colorado box delete optionThe box delete package, exclusive to the 2015 Colorado in the mid-size truck segment, is available on the Colorado Work Truck 2WD extended cab with 3.6-liter V6 engine and six-speed automatic transmission.

“With segment-leading efficiency and maneuverable size, the Colorado makes a great, flexible choice for urban businesses and fleets to make the most of a midsize truck,” said Ed Peper, U.S. vice president of General Motors Fleet and Commercial. “It’s ideal for companies requiring service bodies, as well as landscapers and other businesses needing the utility of a flatbed.”

As part of the package, temporary taillamps are installed on the rear of the vehicle, a full-size spare tire is included, and, of course, the rear bumper is deleted.

Plus, the package adds a $300 credit to the truck’s price.

For more information on this option, contact us here at Dale Earnhardt Chevrolet today.

Chevy’s Super Bowl Commercial Gives Viewers a Heart Attack

Ok not, really. But we’re willing to bet there’s more than a few football fanatics whose heart actually did skip a beat or two when the Chevy commercial aired. The spot, appropriately called “Blackout,” led viewers to believe their TV had died just before the big game was about to start.

Chevy’s Super Bowl commercial begins with an aerial shot of the University of Phoenix Stadium, and some commentary that sounds very convincing. Quickly, the picture fails resulting in a black out. Check out Twitter right around 6:30 pm – America was a little freaked out.

2015 Colorado - Chevy’s Super Bowl Commercial The commercial quickly resumes, saying, “What would you do if your TV went out?” The commercial then goes on, touting the all new Chevy Colorado and its built-in 4G LTE WiFi. The message is very clear; we are more dependent on a reliable internet connection than ever before. Today, there’s no reason to be caught without connectivity.

“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.

The ad breaks the mold in Super Bowl advertising, offering a bold, creative way of capturing attention and sending a very clear (and memorable) message. Chevy, you may have made the Twitter-sphere very angry for a moment or two, but your method was creative and effective.

You know you want one. Stop by Dale Earnhardt Chevrolet today to check out the exciting Colorado for yourself!

Chevrolet Colorado Set for LA Auto Show Reveal

Chevrolet has been busy lately. Reengineering and releasing the new Silverado 1500, 2500, and 3500 took quite a bit of work, but once those were finished there was one more thing to do. In just a few days, Chevy will complete their truck to-do list by releasing the Chevy Colorado.

We’re just as excited as the next fan to see the big reveal at the Los Angeles Auto Show on November 20. Chevy has promised us that the Colorado “will reinvent what a midsize pickup should be” and that it will be designed to be the “most capable, most versatile and technologically advanced midsized truck on the market.”

Those may seem like hefty statements to some truck lovers, but any true Chevy fan knows that the automaker will make those promises come true. Consistent, high-quality work is one of the biggest markers of any one of Chevy vehicles, but it is especially true of its pick-up line.

If you want to watch the reveal in living color, you can watch the 2015 Colorado make its big entrance live on Chevrolet’s YouTube channel. Once you’ve seen the reveal, start saving so that you can add another star to your Chevy lineup once the Colorado goes into production. You can be sure that we’ll be one of the first to get it in, so be sure to call Dale Earnhardt Chevrolet when the time comes.