Growing up, did your mom ever tell you that you were throwing away money when she bought a long sleeve t-shirt only to watch you cut off the sleeves and slice and dice the shirt into the shape you wanted it to take? Chevrolet recognizes that Mom has a point, so the automaker offers the box delete option for the all-new Colorado. You only pay for the part of the truck that you want to use and delete the rest.
The box delete package, exclusive to the 2015 Colorado in the mid-size truck segment, is available on the Colorado Work Truck 2WD extended cab with 3.6-liter V6 engine and six-speed automatic transmission.
“With segment-leading efficiency and maneuverable size, the Colorado makes a great, flexible choice for urban businesses and fleets to make the most of a midsize truck,” said Ed Peper, U.S. vice president of General Motors Fleet and Commercial. “It’s ideal for companies requiring service bodies, as well as landscapers and other businesses needing the utility of a flatbed.”
As part of the package, temporary taillamps are installed on the rear of the vehicle, a full-size spare tire is included, and, of course, the rear bumper is deleted.
Plus, the package adds a $300 credit to the truck’s price.
For more information on this option, contact us here at Dale Earnhardt Chevrolet today.
Ok not, really. But we’re willing to bet there’s more than a few football fanatics whose heart actually did skip a beat or two when the Chevy commercial aired. The spot, appropriately called “Blackout,” led viewers to believe their TV had died just before the big game was about to start.
Chevy’s Super Bowl commercial begins with an aerial shot of the University of Phoenix Stadium, and some commentary that sounds very convincing. Quickly, the picture fails resulting in a black out. Check out Twitter right around 6:30 pm – America was a little freaked out.
The commercial quickly resumes, saying, “What would you do if your TV went out?” The commercial then goes on, touting the all new Chevy Colorado and its built-in 4G LTE WiFi. The message is very clear; we are more dependent on a reliable internet connection than ever before. Today, there’s no reason to be caught without connectivity.
“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.
The ad breaks the mold in Super Bowl advertising, offering a bold, creative way of capturing attention and sending a very clear (and memorable) message. Chevy, you may have made the Twitter-sphere very angry for a moment or two, but your method was creative and effective.
You know you want one. Stop by Dale Earnhardt Chevrolet today to check out the exciting Colorado for yourself!
Chevrolet has been busy lately. Reengineering and releasing the new Silverado 1500, 2500, and 3500 took quite a bit of work, but once those were finished there was one more thing to do. In just a few days, Chevy will complete their truck to-do list by releasing the Chevy Colorado.
We’re just as excited as the next fan to see the big reveal at the Los Angeles Auto Show on November 20. Chevy has promised us that the Colorado “will reinvent what a midsize pickup should be” and that it will be designed to be the “most capable, most versatile and technologically advanced midsized truck on the market.”
Those may seem like hefty statements to some truck lovers, but any true Chevy fan knows that the automaker will make those promises come true. Consistent, high-quality work is one of the biggest markers of any one of Chevy vehicles, but it is especially true of its pick-up line.
If you want to watch the reveal in living color, you can watch the 2015 Colorado make its big entrance live on Chevrolet’s YouTube channel. Once you’ve seen the reveal, start saving so that you can add another star to your Chevy lineup once the Colorado goes into production. You can be sure that we’ll be one of the first to get it in, so be sure to call Dale Earnhardt Chevrolet when the time comes.