Chevrolet Introduces New Silverado Ad Campaign

Silverado Ad Campaign

Durability & Versatility

Over the years, the Silverado has become a household nameplate thanks to its incredible strength, durability, and versatility, so Chevrolet is highlighting that reputation with a brand-new ad campaign. The new Silverado ad campaign includes a suite of marketing strategies. There are three short advertising films in the campaign, with one front and center: “A Little Bit Country, A Little Bit Rock ‘n Roll.”

“A Little Bit Country, A Little Bit Rock ‘n Roll”

Chevrolet is an all-American brand, and it truly shows with this commercial. “A Little Bit Country, A Little Bit Rock ‘n Roll” celebrates the diversity within Silverado owners. It spotlights the idea that the Silverado is a practical pickup; it makes a great daily driver or workhorse for any American regardless of age, gender, race, religion or even location.

Strong Engine & Frame

Thanks to its strong engine and hefty frame, the Silverado can tackle tough climates and tougher jobs. Whether you live in Colorado and need to haul your snowboarding gear or you run a construction company in Alabama, you’ll feel confident behind the wheel of the Silverado. In addition to the three TV spots, Chevrolet is incorporating digital ads, sponsored television appearances, and print ads into the Silverado ad campaign.

Put a little bit of Rock n’ Roll in your life when you test drive the all-new 2019 Chevrolet Silverado at Dale Earnhardt Chevrolet near Hickory, NC.

2019 Chevrolet Camaro Shows Off New Look

2019 Chevrolet Camaro

The Camaro Gets An Upgrade

New Muscle. New Style

The 2019 Chevrolet Camaro recently made its official debut. The popular muscle car will sport a new style that gives the model a more distinct stare for the model year. Better yet, the Chevrolet Camaro will also receive a new trim and powertrain option for the 2019 model year.

The Unveiling of the 2019 Chevrolet Camaro

The unveiling of the Chevrolet Camaro’s new design follows the reveal of redesigns for other cars in the automaker’s lineup. The Malibu, Cruze, and Spark will join the Camaro on the list of major redesigns for the 2019 model year. A version of the updated Camaro made an appearance in Transformers: The Last Knight last year. The redesigned Chevrolet Camaro will feature a new grille that varies between trims. The Camaro RS features a sleeker front fascia with sharp lines, while the high-powered SS trim boasts a bulkier grille.

Go Turbo

An exterior redesign isn’t the only change on the docket for the 2019 Chevrolet Camaro. A new Turbo 1LE model will be available for the model year as well. That trim features a 2.0-liter turbocharged four-cylinder engine that pumps out 275 horsepower and 296 lb-ft of torque. Additionally, the SS trim will feature a 10-speed paddle-shift automatic transmission with custom launch control. In addition to a new design and trim level, the 2019 Chevrolet Camaro sees a few technological upgrades. Drivers will enjoy access to the latest Chevrolet Infotainment 3 system. Other technologies, such as a Rear Camera Mirror, are available.

Here at Dale Earnhardt Chevrolet in Newton, NC, we can’t wait for the refreshed lineup of Chevy passenger cars to arrive for the 2019 model year.