Growing up, did your mom ever tell you that you were throwing away money when she bought a long sleeve t-shirt only to watch you cut off the sleeves and slice and dice the shirt into the shape you wanted it to take? Chevrolet recognizes that Mom has a point, so the automaker offers the box delete option for the all-new Colorado. You only pay for the part of the truck that you want to use and delete the rest.
The box delete package, exclusive to the 2015 Colorado in the mid-size truck segment, is available on the Colorado Work Truck 2WD extended cab with 3.6-liter V6 engine and six-speed automatic transmission.
“With segment-leading efficiency and maneuverable size, the Colorado makes a great, flexible choice for urban businesses and fleets to make the most of a midsize truck,” said Ed Peper, U.S. vice president of General Motors Fleet and Commercial. “It’s ideal for companies requiring service bodies, as well as landscapers and other businesses needing the utility of a flatbed.”
As part of the package, temporary taillamps are installed on the rear of the vehicle, a full-size spare tire is included, and, of course, the rear bumper is deleted.
Plus, the package adds a $300 credit to the truck’s price.
For more information on this option, contact us here at Dale Earnhardt Chevrolet today.
Ok not, really. But we’re willing to bet there’s more than a few football fanatics whose heart actually did skip a beat or two when the Chevy commercial aired. The spot, appropriately called “Blackout,” led viewers to believe their TV had died just before the big game was about to start.
Chevy’s Super Bowl commercial begins with an aerial shot of the University of Phoenix Stadium, and some commentary that sounds very convincing. Quickly, the picture fails resulting in a black out. Check out Twitter right around 6:30 pm – America was a little freaked out.
The commercial quickly resumes, saying, “What would you do if your TV went out?” The commercial then goes on, touting the all new Chevy Colorado and its built-in 4G LTE WiFi. The message is very clear; we are more dependent on a reliable internet connection than ever before. Today, there’s no reason to be caught without connectivity.
“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.
The ad breaks the mold in Super Bowl advertising, offering a bold, creative way of capturing attention and sending a very clear (and memorable) message. Chevy, you may have made the Twitter-sphere very angry for a moment or two, but your method was creative and effective.
You know you want one. Stop by Dale Earnhardt Chevrolet today to check out the exciting Colorado for yourself!
Chevrolet is always looking to bring their customers a more refined product and to keep costs down during design and manufacture. For those reasons, Chevrolet designers and engineers use something called a PowerWall.
This is a device that is actually just as cool as its name. The PowerWall is made up of a 240 square-foot display and two 4k projectors. Engineers use it to refine a part’s design before ordering a physical prototype. Prototypes are expensive and with the PowerWall, engineers can use the super-large display to examine every little detail of a part’s 3D model.
GM Authority shares one example of the PowerWall’s effectiveness. The 2015 Chevrolet Colorado is outfitted with a chrome assist step. Engineers wanted to be sure that the drainage holes in the step did not create any glare. They could actually create a 3D model and pore over it using the PowerWall to ensure there wasn’t any glaring issues before ordering the prototype.
Visit Dale Earnhardt Chevrolet today and experience the beautiful results of Chevrolet PowerWall today!
In a unanimous vote, the Motor Trend editors/jurors chose the 2015 Chevy Colorado as recipient of the prestigious 2015 Truck of the Year® award.
Ten competing models were selected as all-new or significantly updated trucks entering the market for the 2015 model year. Chevy’s much-anticipated re-entry into the mid-size truck class was invited to compete for the award in two model trims: the WT and Z71.
“After days of testing, hundreds of miles on the road, and our most rigorous truck testing program to date, our editors unanimously selected the Chevy Colorado as our 2015 Truck of the Year,” said Edward Loh, editor-in-chief for Motor Trend. “Colorado is a smart, capable, and refreshingly honest truck that makes a strong value and efficiency statement. It’s perfectly sized and suited for the needs of many of today’s truck users.”
From the beginning, Chevy’s intent has been to change the truck game by providing options which truck drivers want and need. It looks to us like the automaker’s been successful, but stop by Dale Earnhardt Chevrolet today and decide for yourself.
Chevy recently announced that after testing them with laser-scanning systems, the bodies on its vehicles are virtually perfect. Parts used on vehicles like the Colorado are perfected to the last millimeter to make sure you get the absolute best out of your car or truck. Here at Dale Earnhardt Chevy, we’re glad to hear we’re not the only one’s watching our figures after Thanksgiving!
According to Chevy, hundreds of parts were tested at the Wentzvile Assembly Plant in Montana, where Colorado models are being built, in order to ensure they’re flawless. Before parts used in the new design from over 20 suppliers hit the assembly line, they must be carefully inspected to make sure customers are getting the absolute best.
“We’re working with an entirely new vehicle architecture as well as the latest technology available for dimensional management,” said Bryan Vickery, dimensional engineer for Body Maintenance at Wentzville. “The process is a big part of delivering improved body structures, which translates to great vehicles to our customers.”
Everything from rivets to wheels is being inspected, so no need to worry. The 2015 Chevy Colorado assembly is made better than ever with such attention to detail.
It seems Chevrolet and GMC dealers, including all of us here at Dale Earnhardt Chevrolet, are pretty excited about GM’s new midsize pickups, the 2015 Chevrolet Colorado and GMC Canyon. So excited that GM has said dealers have ordered nearly 30,000 of the trucks in just the first few days of ordering.
This number has exceeded GM’s expectations, so much so that they are adding a third shift early next year to the Wentzville Assembly plant where the trucks are built. This will add 750 new jobs to the facility that already employs about 2,600 workers over two shifts.
With the addition of these midsize trucks to the GM lineup, it gives General Motors the broadest truck lineup in the industry. The Colorado and Canyon offer class-leading payload and trailering abilities, a variety of body styles, built-in 4G LTE connectivity, and more. Visit the “build-your-own” site to decide what features you want on your new truck.
The new Chevrolet Colorado will be coming to Dale Earnhardt Chevrolet later this fall.
Chevrolet has been busy lately. Reengineering and releasing the new Silverado 1500, 2500, and 3500 took quite a bit of work, but once those were finished there was one more thing to do. In just a few days, Chevy will complete their truck to-do list by releasing the Chevy Colorado.
We’re just as excited as the next fan to see the big reveal at the Los Angeles Auto Show on November 20. Chevy has promised us that the Colorado “will reinvent what a midsize pickup should be” and that it will be designed to be the “most capable, most versatile and technologically advanced midsized truck on the market.”
Those may seem like hefty statements to some truck lovers, but any true Chevy fan knows that the automaker will make those promises come true. Consistent, high-quality work is one of the biggest markers of any one of Chevy vehicles, but it is especially true of its pick-up line.
If you want to watch the reveal in living color, you can watch the 2015 Colorado make its big entrance live on Chevrolet’s YouTube channel. Once you’ve seen the reveal, start saving so that you can add another star to your Chevy lineup once the Colorado goes into production. You can be sure that we’ll be one of the first to get it in, so be sure to call Dale Earnhardt Chevrolet when the time comes.