How Chevy “Technology and Stuff” Mishap Turned into an Opportunity

By now you’ve likely heard about the Chevy “technology and stuff” mishap. In case you missed it, here’s a quick recap: during the presentation of the World Series MVP award a couple of weeks ago, Chevrolet spokesman Rikk Wilde stumbled over his lines. While presenting the features of the new Chevrolet Silverado, Wilde said the truck “combines class winning and leading, um, you know, technology and stuff.”

These things happen, but when it happens on national television in front of a live audience, a little stumble can feel painfully awkward. Instead of pretending it didn’t happen, Chevy embraced the error that any human could have made, and capitalized on the opportunity to poke a little fun at itself via social media. The result? Chevy turned the blunder into an opportunity to relate with its audience.

While this isn’t the sort of publicity any company hopes or plans for, Chevy’s marketing team was able to turn embarrassing into funny, with a simple tweet. The team posted a picture of the Silverado along with this: “Ya know … class leading technology and stuff.” According to forbes.com, it only took a few minutes for #technologyandstuff and #chevyguy to start tending across multiple social media platforms.

After noticing such a positive and playful response, the automaker went so far as to update their television commercial to say, “you know you want a truck … and stuff.”

This is a prime example of the power of opportunity, quick thinking, and a sense of humor.

So, are you ready to test drive a Silverado… and stuff? Stop by Dale Earnhardt Chevrolet today to see all that technology… and stuff, for yourself. Ok, we’re done now.

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