Durability & Versatility
Over the years, the Silverado has become a household nameplate thanks to its incredible strength, durability, and versatility, so Chevrolet is highlighting that reputation with a brand-new ad campaign. The new Silverado ad campaign includes a suite of marketing strategies. There are three short advertising films in the campaign, with one front and center: “A Little Bit Country, A Little Bit Rock ‘n Roll.”
“A Little Bit Country, A Little Bit Rock ‘n Roll”
Chevrolet is an all-American brand, and it truly shows with this commercial. “A Little Bit Country, A Little Bit Rock ‘n Roll” celebrates the diversity within Silverado owners. It spotlights the idea that the Silverado is a practical pickup; it makes a great daily driver or workhorse for any American regardless of age, gender, race, religion or even location.
Strong Engine & Frame
Thanks to its strong engine and hefty frame, the Silverado can tackle tough climates and tougher jobs. Whether you live in Colorado and need to haul your snowboarding gear or you run a construction company in Alabama, you’ll feel confident behind the wheel of the Silverado. In addition to the three TV spots, Chevrolet is incorporating digital ads, sponsored television appearances, and print ads into the Silverado ad campaign.
Put a little bit of Rock n’ Roll in your life when you test drive the all-new 2019 Chevrolet Silverado at Dale Earnhardt Chevrolet near Hickory, NC.