Safety Matters Most
Wearing a seatbelt is common sense for many drivers, but the teenage demographic often seems to have missed the memo. Despite warning signs and reminders all over the road, young drivers have a tendency to forego wearing a seatbelt. That’s prompted Chevrolet to partner up with DoSomething.org to launch the Ride & Seek campaign.
Promoting Seatbelt Usage
Designed to promote seatbelt usage among teenagers, the Ride & Seek campaign features a text message-based experience that allows teens to print a campaign poster and share it via text. Doing so will net teenagers a chance to win a $5,000 scholarship.
Engineered For Safety
“We are pleased to work with an organization like DoSomething.org to help spread the message about the importance of seat belt use,” said Tricia Morrow, Chevrolet’s safety engineer. The campaign initially launched a series of videos and includes many internet celebrities. The first video, titled “Amanda Steele Plays the Guessing Game,” features none other than Amanda Steel, star of a fashion-related YouTube channel. Steele also has a role in Guidance, a Hulu show.
Ride & Seek Campaign
The Ride & Seek campaign has a final goal of getting more teenage drivers to make use of their seatbelts. A vital safety feature that comes standard in every vehicle, seatbelts are the most basic first line of passenger protection in a collision.
We here at Dale Earnhardt Chevrolet in Newton, NC hope to see seatbelt usage rise among teenage drivers.