Chevrolet Introduces New Silverado Ad Campaign

Silverado Ad Campaign

Durability & Versatility

Over the years, the Silverado has become a household nameplate thanks to its incredible strength, durability, and versatility, so Chevrolet is highlighting that reputation with a brand-new ad campaign. The new Silverado ad campaign includes a suite of marketing strategies. There are three short advertising films in the campaign, with one front and center: “A Little Bit Country, A Little Bit Rock ‘n Roll.”

“A Little Bit Country, A Little Bit Rock ‘n Roll”

Chevrolet is an all-American brand, and it truly shows with this commercial. “A Little Bit Country, A Little Bit Rock ‘n Roll” celebrates the diversity within Silverado owners. It spotlights the idea that the Silverado is a practical pickup; it makes a great daily driver or workhorse for any American regardless of age, gender, race, religion or even location.

Strong Engine & Frame

Thanks to its strong engine and hefty frame, the Silverado can tackle tough climates and tougher jobs. Whether you live in Colorado and need to haul your snowboarding gear or you run a construction company in Alabama, you’ll feel confident behind the wheel of the Silverado. In addition to the three TV spots, Chevrolet is incorporating digital ads, sponsored television appearances, and print ads into the Silverado ad campaign.

Put a little bit of Rock n’ Roll in your life when you test drive the all-new 2019 Chevrolet Silverado at Dale Earnhardt Chevrolet near Hickory, NC.

Chevy Engine to Power Fernando Alonso’s 2019 Indianapolis 500 Entry

Fernando Alonso’s 2019 Indianapolis 500 Entry

Fernando Alonso’s 2019 Indianapolis 500 Entry

When you’re competing in one of the most well-known automotive races in the world, you want to make sure you’re backed by the best of the best. That’s why it comes as no surprise that Fernando Alonso’s 2019 Indianapolis 500 entry will be driven by Chevrolet’s 2.2-liter twin-turbocharged direct-injected V6 IndyCar engine.

Chevrolet Power

Chevy’s engine has gained a reputation for powering Indy 500 winners. Since its 2012 introduction to the IndyCar Series, it has powered four winners. “It will be a privilege to wear the Bowtie Brand at the 2019 Indy 500,” said Alonso. “Having Chevrolet power behind me means we’re putting ourselves in the best possible position to compete at the front.”

2-Time Formula 1 Champ

Alonso is a two-time Formula 1 champion, winning in 2005 and 2006. He’s currently in the all-time sixth place driver with 32 victories and 97 podium finishes. He will be racing in the 2019 Indy 500 as a McLaren Racing entry, bringing both talent and passion to the track.

Can-Am Series

This isn’t the first time Chevrolet and McLaren have partnered up. In 1966, the two car-makers worked together in the Can-Am Series, winning more than 70 percent of the races over the next seven years. Make sure you tune in to watch the 2019 Indianapolis 500 on Sunday, May 26. We at Dale Earnhardt Chevrolet near Hickory, NC will be!

2020 Chevrolet Silverado HD Capability Predicted to Be Better Than Ever

2020 Chevrolet Silverado HD Capability

The Most Capable TrucksHeavy-duty trucks are the most capable vehicles in the industry – and the 2020 Chevrolet Silverado HD is set to raise the bar on what this segment can achieve when it comes to capability. According to Chevrolet, the newest Silverado HD will be the most capable and the most advanced Silverado HD ever. It will come with the choice of two new powertrains. The first is an all-new gasoline engine, which will be mated with a six-speed transmission.

Duramax Turbo-Diesel V8 Engine

For diesel fans, the Duramax Turbo-Diesel V8 engine is an attractive option to increase 2020 Chevrolet Silverado HD capability even more. It comes mated to an all-new Allison 10-speed transmission and puts out an outstanding 910 lb-ft of torque. On the outside, the 2020 Silverado HD will put forward a bold look, reflecting its work horse roots. Its masculine silhouette will differentiate it from its light-duty sibling, while also adding an additional three inches of legroom and a taller seating position.

2020 Chevrolet Silverado HD Capability

“We know the needs and priorities of heavy-duty customers are different than those of either light-duty or medium-duty customers,” said Jaclyn McQuaid, chief engineer for the Silverado HD. “As such, we built a heavy-duty truck tailor-made for them that has more differentiation than ever before from light-duty models, offers advanced towing technologies to improve towing confidence, and includes new features such as the integrated Bedstep, which makes it easier to access the bed while pulling a fifth-wheel trailer.”

Coming Soon!

The 2020 Chevrolet Silverado HD debut is set for February 2019. It will be the third Silverado model to be introduced in just 18 months, and you will be able to find all of them here at Dale Earnhardt Chevrolet.

Chevrolet Silverado 1500 Accessories You Must Have

Chevrolet Silverado 1500 accessories

An Interior For Any Job

Finding the perfect pickup truck for your needs isn’t always easy. While the Chevy Silverado 1500 certainly comes close to perfect, this pickup truck also offers plenty of aftermarket accessories that are sure to keep you happy.  Here, we look at some of the Chevrolet Silverado 1500 accessories you shouldn’t ignore.

All-Weather Floor Liners

Trucks are built to be rough-and-tumble, which is why you will likely be getting a bit dirty while behind the wheel. Whether you’re getting into the cabin after a long day at a construction site or have been exploring off the beaten track, all-weather floor liners will ensure that your truck stays in top condition.

A New Set Of Rims

Nothing can change the look of a truck quite like the right set of wheels. There are plenty of options out there for this popular pickup truck, so you can easily find the right rim to express your individual style.

Truck Bed Tool Boxes

If you use your Silverado 1500 as a work truck – or merely have a handy side – then installing one of the many available after-market toolboxes is a great idea. These will give you the perfect place to tuck away your tools while keeping your truck bed from becoming cluttered.

Find the perfect Silverado accessories for your truck when you visit Dale Earnhardt Chevrolet near Hickory, NC.

Chevrolet Silverado Tailgate Accessories

Chevrolet Silverado Tailgate Accessories

Deck Out Your Tailgate

Amazing Chevrolet Silverado Tailgate Accessories

Chevrolet Silverado tailgate accessories can help improve every tailgating event, no matter the time of day. From illumination to safety, there’s a tailgate accessory for every occasion. Gather around the Silverado pickup and celebrate with friends and family this summer!

Tailgate Light Bars

Making your Chevrolet Silverado more visible when tailgating continues after dark is as simple as installing a tailgate light bar. Most light bars are fairly affordable and urge caution to those who happen to be driving by. Light bars are a cost-effective lighting and safety solution for those who never want the tailgate to end.

Tailgate Mat

Protecting your tailgate from scratches, dents, and other forms of damage doesn’t have to cost a fortune. A simple tailgate mat can go a long way in protecting the bed of your truck during a night of tailgating. Not only will a tailgate mat protect your truck and look good doing it, but it can also make those sitting in the bed more comfortable.

Tailgate Net

Keeping unwanted guests out of the bed of your Chevrolet Silverado is easy with a tailgate net. In addition to keeping people from climbing in and out of the truck, the net can protect your tailgating supplies. Containing coolers, grills, and other tailgating necessities can be accomplished by an easy-to-install tailgate net.

Of course, if you want accessories for your Chevrolet Silverado tailgate, then explore our lineup at Dale Earnhardt Chevrolet in Newton, NC.

2020 Chevrolet Silverado HD Sneak Peek

2020 Chevrolet Silverado HD

For The Heaviest Of Jobs

2020 Chevrolet Silverado HD Revealed

Chevrolet has been on a roll with truck debut after truck debut, and now the automaker is looking to keep the good times rolling. Hot off the debut of the 2019 Silverado 1500, the 2020 Chevrolet Silverado HD promises to bring a bolder look to the segment. According to Chevrolet Global Head Alan Batey, a new, expanded range of Silverado models will make its way to the industry sometime soon. The 2020 Chevrolet Silverado HD promises more customization and capability, all while maintaining the reliability and longevity that drivers love.

Your Presence Will Be Known

Based on the teaser image released a few weeks ago, the upcoming Chevrolet Silverado HD will feature a bolder stance and larger proportions that make the trucks’ presence known. The heavy-duty truck will also be designed according to the needs of heavy-duty truck buyers. The 2020 Chevrolet Silverado HD will be built at the Flint Assembly facility. The model is expected to hit dealership lots by fall of 2019.

More Heavy Duty Options

The 2020 Chevrolet Silverado HD follows the official debut of the 2019 Silverado 1500. The all-new model weighs less than its predecessor and will bring plenty of upgrades to the full-size truck segment. Chevrolet also recently showed off a line of chassis-cab trucks. The Silverado 4500HD, 5500HD, and 6500HD will make their way to the lineup later this year. The medium-duty pickups will provide drivers with even more truck options.

If you’d like to know even more about Chevy’s upcoming lineup of trucks, then be sure to stop by Dale Earnhardt Chevrolet near Hickory, NC.

2019 Chevrolet Camaro Shows Off New Look

2019 Chevrolet Camaro

The Camaro Gets An Upgrade

New Muscle. New Style

The 2019 Chevrolet Camaro recently made its official debut. The popular muscle car will sport a new style that gives the model a more distinct stare for the model year. Better yet, the Chevrolet Camaro will also receive a new trim and powertrain option for the 2019 model year.

The Unveiling of the 2019 Chevrolet Camaro

The unveiling of the Chevrolet Camaro’s new design follows the reveal of redesigns for other cars in the automaker’s lineup. The Malibu, Cruze, and Spark will join the Camaro on the list of major redesigns for the 2019 model year. A version of the updated Camaro made an appearance in Transformers: The Last Knight last year. The redesigned Chevrolet Camaro will feature a new grille that varies between trims. The Camaro RS features a sleeker front fascia with sharp lines, while the high-powered SS trim boasts a bulkier grille.

Go Turbo

An exterior redesign isn’t the only change on the docket for the 2019 Chevrolet Camaro. A new Turbo 1LE model will be available for the model year as well. That trim features a 2.0-liter turbocharged four-cylinder engine that pumps out 275 horsepower and 296 lb-ft of torque. Additionally, the SS trim will feature a 10-speed paddle-shift automatic transmission with custom launch control. In addition to a new design and trim level, the 2019 Chevrolet Camaro sees a few technological upgrades. Drivers will enjoy access to the latest Chevrolet Infotainment 3 system. Other technologies, such as a Rear Camera Mirror, are available.

Here at Dale Earnhardt Chevrolet in Newton, NC, we can’t wait for the refreshed lineup of Chevy passenger cars to arrive for the 2019 model year.

Make Your Childhood Dreams Come True with the Camaro Hot Wheels Edition

Camaro Hot Wheels Edition

Life-Size Hot Wheels, But It’s Not A Toy

Many of us played with Hot Wheels® when we were little. You probably had your favorite cars and imagined what it would be like to drive one in real life. Well, now you can get that chance with the 2018 Chevrolet Camaro Hot Wheels Edition.

50th Anniversary Camaro Hot Wheels Edition

This special edition is in honor of the 50th anniversary of Hot Wheels® making 1:64 scale versions of the iconic Camaro. It is available on both the coupe and convertible 2LT and 2SS models as a special package.

Crush Orange Exterior

For starters, it will come in an exclusive Crush orange color to pay homage to the bright orange tracks that Hot Wheels® race down. From there, it adds 20-inch Satin Graphite machine-faced wheels, Satin Graphite ground effects, a unique grille, orange brake calipers, a black bowtie emblem, suede-wrapped steering wheel with orange accent stitching, Jet Black leather-appointed interior with orange inserts and accent stitching, and more orange accents throughout the cabin.

Exclusive Package & Deal

Once you take a seat behind the wheel, you may feel a rush of childhood memories come flooding back to you. If you have any kids, they will love riding in it, too. You can place your order for this exclusive package right here at Dale Earnhardt Chevrolet in Newton, NC.

Chevrolet Silverado Rocky Ridge Alpine Edition Delivers Superior Style & Capability

Chevrolet Silverado Rocky Ridge Alpine

Take Your Silverado Higher

Rocky Ridge Alpine Edition

If you want a high-performance pickup that will never hold you back, look no further than the Chevrolet Silverado Rocky Ridge Alpine Edition. This special Silverado package offers enhanced capability and stunning bold style that lets you tackle everything from urban streets to mountain passes with superior style and confidence. At Dale Earnhardt Chevrolet, we have Silverado Rocky Ridge Alpine models in stock and ready for a test drive, so read on to learn more, then come by to get behind the wheel.

A Higher Silverado

The Alpine edition Silverado features a four-inch Rocky Ridge Coil-Over Performance Lift Kit that gives you additional clearance to tackle virtually any terrain. This kit includes advanced compression struts, 3.0 brushed aluminum rear shocks, front coil-over shocks, a brake-line relocation bracket, and more.

20-Inch Off-Road Wheels

The impressive Silverado Alpine also includes 20-inch off-road wheels equipped with 35-inch all-terrain tires for exceptional traction and handling, even when the going gets tough. Even at a standstill, this potent pickup is sure to garner plenty of admiring looks thanks to stainless steel dual exhaust with black ceramic tips, slim-line fender flares, body-colored bow ties, and stunning power side steps.

Discover more about the Chevrolet Silverado Alpine with a visit to Dale Earnhardt Chevrolet in Newton, NC.

2018 Centennial Editions Celebrate 100 Years of Chevrolet Trucks

100 Years of Chevrolet Trucks

100 Years Of Greatness

Today, Chevrolet is one of the world’s foremost producers of high-feature trucks that drivers depend on for everything from work to play and everything in between. Such success doesn’t happen overnight, though. In fact, 2018 marks 100 years of Chevrolet trucks. Here at Dale Earnhardt Chevrolet, we want to celebrate by taking a look at some highlights from a century of Chevy trucks.

Game-changing origins

The first purpose-built Chevrolet truck was first available 100 years ago, in 1918. The Chevrolet One-Ton was a budget-conscious, flexible truck platform available as a cowl and chassis or an express body with an option eight-post curtain top. The One-Ton was available for just over $1,000 and delivered 36 horsepower. Perhaps this doesn’t sound like much, but this was just the first in a line of now legendary Chevrolet trucks.

Legendary Legacy

By the 1960’s, Chevrolet trucks came in a variety of models and had huge appeal to drivers of all sorts. The 1967 C/K10 Series is a particular stand-out and signaled a shift in style that foreshadowed the signature look of modern classics like the Silverado. The C/K10 Series was affordable but boasted considerably more torque and power than early models like the original One-Ton.

Leading the way in performance and innovation

The 2018 Chevrolet Centennial Edition Silverado and Centennial Edition Colorado represent 100 years of automotive innovation, and one minute behind the wheel makes it obvious how much has gone into these impressive pickups.

Whether you need a powerful truck for the work site or a versatile weekend warrior, there has never been a better time to get a Chevrolet Truck than now, and you can find plenty of pickups here at Dale Earnhardt Chevrolet in Newton, NC. We would love to help you find the perfect truck for you today!