Benefits of Buying a New Truck

Benefits of Buying a New Truck

If you’re shopping for your next pickup, you’ll want to decide if you’re looking to buy a new or used vehicle. When you’re visiting our lot at Dale Earnhardt Chevrolet, keep these points in mind to get the truck you need.

There are several reasons to buy new:

A Solid Warranty

When you buy a new car from Dale Earnhardt Chevrolet, you’ll leave the lot with peace of mind thanks to our warranty program. Buying a used car doesn’t always guarantee a warranty.

Reliability

New trucks have their whole lives ahead of them. If you decide to buy a used truck, you might run into maintenance problems sooner rather than later.

Efficiency

Every year, efficiency ratings on Chevrolet trucks are improving. The older the pickup, the more you’re going to spend at the gas pump. The 2019 Silverado 1500 earns an estimated 20 mpg on the highway.*

New Technology Features

As technology improves, Chevy trucks become safer and increasingly digital. You can listen to all of your music hands-free and feel safe behind the wheel thanks to built-in driver-assist features.

New cars have a whole host of benefits. Test drive the all-new 2019 Chevrolet Silverado 1500 at Dale Earnhardt Chevrolet near Hickory, NC.

Chevrolet Introduces New Silverado Ad Campaign

Silverado Ad Campaign

Durability & Versatility

Over the years, the Silverado has become a household nameplate thanks to its incredible strength, durability, and versatility, so Chevrolet is highlighting that reputation with a brand-new ad campaign. The new Silverado ad campaign includes a suite of marketing strategies. There are three short advertising films in the campaign, with one front and center: “A Little Bit Country, A Little Bit Rock ‘n Roll.”

“A Little Bit Country, A Little Bit Rock ‘n Roll”

Chevrolet is an all-American brand, and it truly shows with this commercial. “A Little Bit Country, A Little Bit Rock ‘n Roll” celebrates the diversity within Silverado owners. It spotlights the idea that the Silverado is a practical pickup; it makes a great daily driver or workhorse for any American regardless of age, gender, race, religion or even location.

Strong Engine & Frame

Thanks to its strong engine and hefty frame, the Silverado can tackle tough climates and tougher jobs. Whether you live in Colorado and need to haul your snowboarding gear or you run a construction company in Alabama, you’ll feel confident behind the wheel of the Silverado. In addition to the three TV spots, Chevrolet is incorporating digital ads, sponsored television appearances, and print ads into the Silverado ad campaign.

Put a little bit of Rock n’ Roll in your life when you test drive the all-new 2019 Chevrolet Silverado at Dale Earnhardt Chevrolet near Hickory, NC.