Chevrolet and DoSomething.org Launch Ride & Seek Campaign

Ride & Seek Campaign

Driving Safe This Fall

Safety Matters Most

Wearing a seatbelt is common sense for many drivers, but the teenage demographic often seems to have missed the memo. Despite warning signs and reminders all over the road, young drivers have a tendency to forego wearing a seatbelt. That’s prompted Chevrolet to partner up with DoSomething.org to launch the Ride & Seek campaign.

Promoting Seatbelt Usage

Designed to promote seatbelt usage among teenagers, the Ride & Seek campaign features a text message-based experience that allows teens to print a campaign poster and share it via text. Doing so will net teenagers a chance to win a $5,000 scholarship.

Engineered For Safety

“We are pleased to work with an organization like DoSomething.org to help spread the message about the importance of seat belt use,” said Tricia Morrow, Chevrolet’s safety engineer. The campaign initially launched a series of videos and includes many internet celebrities. The first video, titled “Amanda Steele Plays the Guessing Game,” features none other than Amanda Steel, star of a fashion-related YouTube channel. Steele also has a role in Guidance, a Hulu show.

Ride & Seek Campaign

The Ride & Seek campaign has a final goal of getting more teenage drivers to make use of their seatbelts. A vital safety feature that comes standard in every vehicle, seatbelts are the most basic first line of passenger protection in a collision.

We here at Dale Earnhardt Chevrolet in Newton, NC hope to see seatbelt usage rise among teenage drivers.

Fall Bucket List in Newton

Fall Bucket List

Fall With Friends

Take a Scenic Foliage Drive

Hop into your Chevrolet Malibu and take a drive down a country road lined with trees. If the timing is right, the ground will be covered in beautiful hues of orange, red, and yellow. The trees themselves will paint the sky as they prepare to give way to winter. Get behind the wheel of your Chevrolet vehicle and make a drive before the branches are bare.

Attend a Fall Festival

Every major city tends to feature a fall festival. Even if they aren’t near you, many are well worth the drive. Fall festivals feature classic attractions, such as pumpkin picking and corn mazes, as well as great food and company.

Bake a Pie For Your Fall Bucket List

Baking a pie is a great way to stay warm on a chilly fall day. Whether you plan on baking an apple or pecan pie, consider sharing with your neighbor to get into the fall spirit.

Have you done any of these things near Newton, NC? If so, tell all of us at Dale Earnhardt Chevrolet in the comments below.