Chevy is getting back to the basics with the new 2015 Silverado Custom. This new package offers drivers a chance to experience the best in pickup engineering, with simple styling and high-performance technology.
According to Chevy, the 2015 Silverado Custom features include alloy wheels, exterior chrome trim, Chevy MyLink, and Wi-Fi among other things. All of this will come in a double-cab, with an array of engine options. The standard will be the massive 5.3-liter EcoTec V8, capable of producing 355 hp and getting up to 23 mpg highway.
“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price. The Silverado Custom is a truck they can be proud to own and proud to drive.”
The Custom model is for pickup owners that are looking for durable trucks that last a long time. Not only is the new model incredibly tough thanks to high-strength steel, but it is also easy to maintain and inexpensive to repair. This truck is ideal for any hard-working owner.
The Chevrolet Equinox continued to impress customers at Dale Earnhardt Chevrolet all throughout last month, and even managed to score its best January performance ever with nearly 20,000 models sold in the country.
That marks a 34 percent increase over the same period last year and builds upon the fifth consecutive year of record sales. Last year, the Equinox became the second-best selling vehicle in Chevrolet’s lineup, behind the Silverado full-size pickup, and accounted for more than 9 percent of the rapidly-growing compact SUV market.
“The Equinox continues to win customers with its value-driven balance of performance, versatility and personal connectivity,” said GM North America President Alan Batey. “It also represents the depth of Chevrolet’s strong SUV lineup, ranging from the all-new Trax small SUV and Traverse to the redesigned 2015 Suburban and Tahoe.”
While announcing the performance, Chevy used the opportunity to inform us about the upcoming 2016 Equinox that was revealed at the Chicago Auto Show. The crossover’s front fascia, features new headlamps and LED running lights.
Ok not, really. But we’re willing to bet there’s more than a few football fanatics whose heart actually did skip a beat or two when the Chevy commercial aired. The spot, appropriately called “Blackout,” led viewers to believe their TV had died just before the big game was about to start.
Chevy’s Super Bowl commercial begins with an aerial shot of the University of Phoenix Stadium, and some commentary that sounds very convincing. Quickly, the picture fails resulting in a black out. Check out Twitter right around 6:30 pm – America was a little freaked out.
The commercial quickly resumes, saying, “What would you do if your TV went out?” The commercial then goes on, touting the all new Chevy Colorado and its built-in 4G LTE WiFi. The message is very clear; we are more dependent on a reliable internet connection than ever before. Today, there’s no reason to be caught without connectivity.
“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.
The ad breaks the mold in Super Bowl advertising, offering a bold, creative way of capturing attention and sending a very clear (and memorable) message. Chevy, you may have made the Twitter-sphere very angry for a moment or two, but your method was creative and effective.
You know you want one. Stop by Dale Earnhardt Chevrolet today to check out the exciting Colorado for yourself!
Quick! What American sports car is only matched in performance by the luxury brands Ferrari and Lamborghini?
If you said the Chevrolet Corvette, you’re right on the money, which is good because you’ll need a good amount to nab the fastest supercar of 2015. The 2015 Chevrolet Corvette Z06 smokes nearly every muscle car and supercar you can name with a 0 to 60 mph time of 2.95 seconds.
That’s right; the supercar hits 60 mph in the time it took you to read that sentence. At less than half the price of the Lamborghini and Ferrari makes, the Corvette starts at about $79,000. A bargain for what you get.
An all-new LT4 supercharged 6.2L V8 engine purrs under the hood, putting out 650 horsepower matched by 650 lb-ft of torque. When the engine is put through its paces, enlarged cooling ducts and grilles help to cool the beast.
Smashing the brakes will bring the supercar from 60 to 0 in just under 100 feet. Fuel economy is what you would expect from a monster like this, 13 mpg city and 21 mpg highway. A top-of-the-line Z07 model will cost you around $88,000, which is still a little more than a third of its closest competitors on the track.
Forget the Ferrari; your performance value is in the Chevrolet Corvette Z06, the fastest supercar of 2015.